a social network for people with kinky and curly hair. We help share ideas, discover new styles, find product reviews that matter, and purchase hair products with ease.
Why FROtorial matters?
Even though ethnic hair care is a multi-billion dollar industry, the reality is there aren’t many apps that focused on helping people of color. We sought to change that by creating an experience that revolves around the needs and wants of an underserved community. Today, our community uses FROtorial to ask questions and discuss topics they would normally not talk about on Facebook, Instagram, or Snapchat. FROtorial fills the void that other social networks have long left behind: creating a sense of community and belongingness.
Become the world largest community for people with curls to share, learn, and buy. We do this by creating apps that are inclusive, helpful, full of love, and easy to use.